Les jeux sont faits… ou non?

In 2010 Tim Wu, lawyer and professor at Columbia Law School, published “The Master Switch”, the book in which he demonstrated how all the media and communications industries were characterized by a specific pathology that sooner or later makes the mechanisms of the market self-regulation ineffective and leads to a monopoly (or oligopoly).
It seems that the “Master Switch” is now On for the benefit of the so-called “Over The Top”, companies whose target is the entire world population, providing services with unlimited scalability.
Will the global companies be the only platforms to define the 21st century world? Do we believe that “diversity” is a value to protect, or do we think that the Internet industry will be inevitably represented by few global players? Why aren’t any European subjects among OTTs? Is still possible to have new European and Italian companies capable of competing with them?

Read the Salotto 2018 Manifesto ⇾


Starting from 1:00 p.m. | Registration and welcome coffee

2:00 p.m. - 4:00 p.m. | One-to-one meetings

Cristalli room

4:30 p.m. - 7:00 p.m. | Panel discussion

Galilei room


  • Enrico Pagliarini - Radio24 / ilSole24Ore

7:00 p.m. - 8:00 p.m. | Aperitif

Cristalli room

8:00 p.m. - 10:30 p.m. | Buffet dinner

Enjoy our buffet dinner in the Marco Polo and Veranda rooms.

Call for Sponsors!

The Salotto in the last years has been representing a regular appointment and an unmissable opportunity to meet people and to share knowledge about the Internet world. In the last edition, the Salotto gathered more than 250 persons among managing directors, technical managers, journalists and Italian and international technology experts.

Also this year we are happy to open sponsorship opportunities to our valued customers and partners to promote their brand  to a world wide audience of people and organization in the Internet and Networking market.

For more information: sg-evento@mix-it.net

Meeting Venue

The Hotel Principe di Savoia

This year the Salon at MIX will be held in the amazing hotel Principe di Savoia, a benchmark in hospitality in Milan. The newly-restored event area is ready to welcome our annual event!


Piazza della Repubblica 17, 20124 Milan – (MI) – Tel. +39 02 62301 

line 3 (Yellow line) – stop REPUBBLICA

Urban railway

lines 9, 19, 33

line 43

Repubblica Parking
Via Camillo Finocchiaro Aprile 9/a
tel.  02-29004438
mob.  +39 333-8615136

For more information Repubblica Parking.


If you wish to spend a night in Milan befor or after the event, a list of hotels with negotiated fares will be available soon.

Registrations for Salotto 2018 will start in October.
For any further information, please contact sg-evento@mix-it.net

List of participants

The list of participants will be available as soon as registrations open.